query($sql); $row = $d->fetch_array(); return $row; } function remove_product($pid,$size,$mau){ $pid=intval($pid); $max=count($_SESSION['cart']); for($i=0;$i<$max;$i++){ if($pid==$_SESSION['cart'][$i]['productid'] && $size==$_SESSION['cart'][$i]['size'] && $mau==$_SESSION['cart'][$i]['mau']){ unset($_SESSION['cart'][$i]); break; } } $_SESSION['cart']=array_values($_SESSION['cart']); if(count($_SESSION['cart'])==0) { $redirect=true; } else { $redirect=false; } } function get_order_total(){ global $d; $max=count($_SESSION['cart']); $sum=0; for($i=0;$i<$max;$i++){ $pid=$_SESSION['cart'][$i]['productid']; $q=$_SESSION['cart'][$i]['qty']; $price=get_product($pid); $sum+=$price['gia']*$q; } return $sum; } function get_total(){ $max=count($_SESSION['cart']); $sum=0; for($i=0;$i<$max;$i++){ $q=$_SESSION['cart'][$i]['qty']; $sum+=$q; } return $sum; } function addtocart($pid,$q,$size,$mau){ if($pid<1 or $q<1) return; if(is_array($_SESSION['cart'])){ $ck=product_exists($pid,$size,$mau); if($ck==-1) { ## Sản phẩm chưa có => thêm vào giỏ hàng $max=count($_SESSION['cart']); $_SESSION['cart'][$max]['productid']=$pid; $_SESSION['cart'][$max]['qty']=$q; $_SESSION['cart'][$max]['size']=$size; $_SESSION['cart'][$max]['mau']=$mau; } else { ## Sản phẩm đã có => cộng dồn số lượng $_SESSION['cart'][$ck]['qty']=$q+$_SESSION['cart'][$ck]['qty']; } } else{ $_SESSION['cart']=array(); $_SESSION['cart'][0]['productid']=$pid; $_SESSION['cart'][0]['qty']=$q; $_SESSION['cart'][0]['size']=$size; $_SESSION['cart'][0]['mau']=$mau; } } function product_exists($pid,$size,$mau){ $pid=intval($pid); $max=count($_SESSION['cart']); $flag=-1; for($i=0;$i<$max;$i++){ if($pid==$_SESSION['cart'][$i]['productid'] && $size==$_SESSION['cart'][$i]['size'] && $mau==$_SESSION['cart'][$i]['mau']){ $flag=$i; break; } } return $flag; } ?> Procter & Gamble Branded Is The Best Workplaces

Procter & Gamble Branded Is The Best Workplaces

Procter & Gamble Branded Is The Best Workplaces

Procter & Gamble Branded Is The Best Workplaces

Procter & Gamble Branded Is The Best Workplaces

Procter & Gamble Branded Is The Best Workplaces
Procter & Gamble Branded Is The Best Workplaces
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Procter & Gamble Branded Is The Best Workplaces

Building P&G’s In-House Brand

At the world’s largest consumer products company, EGD is helping drive the evolution of a corporate brand.

Through its more than 300 health and beauty brands, The Procter & Gamble Company estimates that it touches consumers three billion times a day (yes, that’s billion with a “b”), all over the planet. But unless they read the 6-point type on the back of the shampoo bottle or diaper packaging, people probably don’t know that P&G is the source of the Pampers, Pantene, Charmin, Tide, or Gillette products they use every day.

Using its own considerable brand expertise and the efforts of a global community of design partners, the Cincinnati-based company is evolving its corporate brand, starting from the inside.

Following an internal brand audit, P&G is working to leverage its corporate brand equity and strengthen its identity as one company rather than as only the maker of Bounty, Cheer, Crest, or other individual brands. The brand evolution came about after P&G’s stock prices faltered in 2000, and the company realized it needed to take a fresh look at how it presented itself in the marketplace. The brand audit resulted in a new corporate-focused selling line (“Touching lives, improving life. P&G.”) and a new way of presenting the brand visually. Recognizing the power of design, CEO A.G. Lafley charged his management team with infusing innovative design into the company at all levels.  

Taking it to work

With more than 138,000 employees worldwide, P&G realized that any brand evolution should start internally. So for the past five years, the company has been focusing on its workplaces—30 million square feet of offices and technical centers worldwide—as a branding platform.

To do that, the company is integrating architecture, interior design, and environmental graphics to communicate P&G’s corporate brand equity, says Serge Bruylants, the company’s Brussels-based global architect. “We are a company that does branding for a living. It seemed like a natural progression to look into how our spaces can reinforce the equity of the P&G brand, and also be exciting and memorable.”

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